While pondering why real estate professionals are so hesitant to embrace blogging, I realized FEAR is the number one reason for blog avoidance. It’s not fear of writing so much, although it is a factor. It’s making the time, the commitment that scares the crap out of Real Pro’s. They’ve conjured up this idea that blogging will suck away valuable time from working their business. Here’s the news flash, it’s a very productive way to promote not you, but the areas you serve.
In a recent post by the CopyBlogger, John Truant referred to business gardening, which is an excellent analogy for real estate blogging. When you write about the areas you serve, the neighborhoods and communities where you sell, you plant the seeds of being an expert. Technology drives how people search, but it’s blogs and a Real Pro’s perspective that helps buyers and sellers investigate who you are, learn what you know and what you present as an” expert” real estate professional.
Ditch the excuses and fear and get on the blog band wagon. Take videos, interview residence, go to garage sales, sports events and then write about it, honestly it’s that simple. Know why folks love living in where ever you sell USA. People love yammering about where they live, about their homes and of course their communities. Go to local government meetings, economic development meetings any meeting that helps you expand your knowledge about the communities you serve. Bob Burg and John David Mann authors of the The Go Giver, and the soon to be released, It’s Not About You, make it very clear, it’s not about us, it’s not about our achievements or our awards. It’s about them, the buyers, sellers and now renters, that real pro’s tend to slough off as insignificant business. Another news flash, many of these renters, are people coming out of short sales and foreclosures, they need help and chances are they are future buyers. It’s business you can cultivate, just like a garden, you don’t plant seeds today and have a crop tomorrow.
When you stop and think what you can write about it’s endless, it doesn’t have to be long, it has to be interesting, what you share has to provide value, that’s why it’s social. If you don’t have a YouTube channel, it’s time to create one. Your blog, your YouTube channel and your Facebook business page, brand you as an expert in neighborhoods and communities you serve.
To blog, or not to blog, should no longer be the question. If you need help, I invite you to get the Real Pro eGuide, it’s FREE and provides strategies to help you implement a plan of action. What ever you decide, DON’T, I repeat don’t allow fear to decide.
P.S. If you’re ready to get started with your own blog site, Diverse Solutions’ post, 10 Ways To Make Your Real Estate Blog Get Noticed is a great resource to get started.