• 10 Ideas to Write Appealing Blog Content

    Posted on March 8, 2013 by in Blogging, Marketing, Real Estate Content

    Content is abundant when you write about communities and neighborhoods.

    The following was in a Twitter feed; “how many people can actually produce great content #myth #Retechchat“.   Great content is abundant to Realtors when they focus on their cities, communities, neighborhoods and YES even their state.  Quite frankly the content is endless and consumers are hungary for information. One of my favorite places to grab content is Scoop.It, a magazine like format that not only provides an abundance of content, but organizes it in a nice neat format.

    Back in the day, Realtors marketing efforts were based on who they were, what they accomplished and how much they sold. The pendulum has swung to the other side and it’s the “all about them” mentality according to Michael Maher:

    By the way, the book Michale Maher refers to is actually, “It’s Not about You” by Bob Burg and John David Mann. In my opinion this needs to be the new Realtor hand book, because it’s not about YOU when it comes to writing great content.  It’s about them,  write great content for consumers– buyers, sellers and now more than ever renters.

    Following are just 10 ideas for real estate content:

    1. How have short sales and foreclosures impacted property values
    2. Renting after a short sale or foreclosure
    3. Great places for brunch near Your community
    4. Attended town meeting and learned . . .
    5. How you  file a tax dispute
    6. Do you qualify for refinancing even though your upside down
    7. How is credit impacted from a short sale
    8. Staging your home to show and sell
    9. When can you buy again after a short sale
    10. Why a four point inspection helps seal the sale

    One of my favorite places to grab content is Scoop.It, a magazine like format that not only provides an abundance of content, but organizes it in a nice neat format.

    These are just 10 quick ideas, but when you create an editorial calendar to blog once a week, you’ll learn there are actually hundreds of ideas when you focus on being a community/neighborhood expert. Buyers want lifestyle information and it’s not just statistics they’re looking for to evaluate neighborhoods and over used. Lori Bee’s blog site is an example of a Realtor serving her community. If I were to make a suggestion to Lori, it would be to add video to every community she mentions. YouTube is another excellent content generator and a fabulous marketing tool. When you write great content about cities, communities and neighborhoods, sellers have more confidence that you have knowledge about where their property is located.

     

    Blog sites are fast becoming the hub of a Realtors business, it’s the ultimate communication tool. From your blog site you can feed from YouTube, Facebook and any other social media. You can email blog posts to your database, feature them on Facebook, Google+ and Twitter. You can Digg blog posts, Stumbl them and now even scoop them with Scoop.It — you get my drift? Blog sites are so much more powerful than a static website could ever dream of being.

    What ever you do, don’t hire someone to write content for you. It’s okay to hire someone to help you, but nix  blog services to write generic content that dosen’t emulate who you are, what you think or how you help serve your community. Bite the bullet, get your game on and make the decision that you can write excellent content about the communities you serve.

    Discuss Content in a Complimentary 30minute Sessioncontent

    If you need some help with creating an editorial calendar,  neighborhood blog sites, or becoming a neighborhood expert, I am offering a complimentary 30-minute session during the holiday season. Just provide your information below to get a time slot, which are being  booked up fast.

     








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3 Responses so far.

  1. Suzanne Roy says:

    I would say that content that is personal (opinion based) should definitely be written by the author (Realtor) but pages such as neighborhood, communities, schools with IDX integrated into them can definitely be written by experienced hired help. I think the key is, consistency, and if hiring someone to do updates that are not opinion based or personal, is wise. Left to their own devices, the majority of Realtors just don’t have the time to write consistently. Would you agree?

    • admin says:

      There are many tasks that an assistant/VA can do including gathering information to write about. It’s truly better for Real Pro’s to write their own content with their personality. Some of the busiest people in the industry write their own content. With efficient systems and streamlining the listing, selling process, Realtors can make the time to write at least one blog per week, which should include awesome videos. Being a Neighborhood Expert means having a personal touch with every online communication. Appreciate you making the time to contribute Suzanne.

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