The following was in a Twitter feed; “how many people can actually produce great content #myth #Retechchat“. Great content is abundant to Realtors when they focus on their cities, communities, neighborhoods and YES even their state. Quite frankly the content is endless and consumers are hungary for information. One of my favorite places to grab content is Scoop.It, a magazine like format that not only provides an abundance of content, but organizes it in a nice neat format.
Back in the day, Realtors marketing efforts were based on who they were, what they accomplished and how much they sold. The pendulum has swung to the other side and it’s the “all about them” mentality according to Michael Maher:
By the way, the book Michale Maher refers to is actually, “It’s Not about You” by Bob Burg and John David Mann. In my opinion this needs to be the new Realtor hand book, because it’s not about YOU when it comes to writing great content. It’s about them, write great content for consumers– buyers, sellers and now more than ever renters.
One of my favorite places to grab content is Scoop.It, a magazine like format that not only provides an abundance of content, but organizes it in a nice neat format.
These are just 10 quick ideas, but when you create an editorial calendar to blog once a week, you’ll learn there are actually hundreds of ideas when you focus on being a community/neighborhood expert. Buyers want lifestyle information and it’s not just statistics they’re looking for to evaluate neighborhoods and over used. Lori Bee’s blog site is an example of a Realtor serving her community. If I were to make a suggestion to Lori, it would be to add video to every community she mentions. YouTube is another excellent content generator and a fabulous marketing tool. When you write great content about cities, communities and neighborhoods, sellers have more confidence that you have knowledge about where their property is located.
Blog sites are fast becoming the hub of a Realtors business, it’s the ultimate communication tool. From your blog site you can feed from YouTube, Facebook and any other social media. You can email blog posts to your database, feature them on Facebook, Google+ and Twitter. You can Digg blog posts, Stumbl them and now even scoop them with Scoop.It — you get my drift? Blog sites are so much more powerful than a static website could ever dream of being.
What ever you do, don’t hire someone to write content for you. It’s okay to hire someone to help you, but nix blog services to write generic content that dosen’t emulate who you are, what you think or how you help serve your community. Bite the bullet, get your game on and make the decision that you can write excellent content about the communities you serve.
If you need some help with creating an editorial calendar, neighborhood blog sites, or becoming a neighborhood expert, I am offering a complimentary 30-minute session during the holiday season. Just provide your information below to get a time slot, which are being booked up fast.