Jeff Bullas is one of my all time favorite online marketers. His 15 Step Guideline To Create Your Perfect Digital Marketing Strategy is chock full of know-how information to create a digital media plan. He quotes Malcolm X as saying; “The future belongs to those who prepare for it today.” If you are reading this article, you are likely a step ahead of the competition by staying sharp in news and trends in the online marketing field. By starting to think about the future of online marketing, you can plan out a successful strategy for your business while staying a step ahead of the competition.
Step 15 really resonates with me; brainstorm a unique promotion that people will actually enjoy that can drive massive publicity for your company! Whether it is coming up with a user generated jingle contest or a photo or video upload promotion, entice your great fans on social media to interact with your brand in a clever way. If the promotion is a success, it will be one of the most talked about campaigns for your company.
Brett Relander with Entrepreneur Magazine touts in his post, An Effective Digital Marketing Strategy Starts With Knowing Your Customers and Your Goals, he states, “as digital marketing continues to expand, it has become more important than ever for companies to learn how to succeed. According to a report published by Ascend2, lack of effective strategies remains the most significant obstacle to succeeding in digital marketing. The report went on to indicate that 51 percent of marketers stated that strategy issues prevented them from achieving their digital marketing goals. Other obstacles cited by digital marketers for preventing them from meeting their digital marketing goals include budget constraints, lack of training or experience, ineffective metrics and analytics, and inability to prove return on investment.”