What is the second largest search tool on the Internet? YouTube. In fact, there are more daily searches on YouTube than there are on Yahoo!, Bing, Facebook or Twitter – combined. If you target Google for search traffic then you should also consider YouTube and all it takes is a few well optimized videos.
People don’t go to YouTube to find videos that promote websites. They go there to find a video to watch for entertainment or informational purposes. YouTube for marketing purposes is to upload videos that have a strong branding message to them. Videos need to be informative and entertaining. If you can do both and still get your brand in front of your audience, then you’ll be golden. That’s what YouTube is all about. The goal is getting ranked on YouTube which means each video must be optimized.