An excellent Forbes post on the power of video states, “research proves that the average attention span for video is much higher than that for documents. So it doesn’t make sense to continue using outdated methods of disseminating information in the enterprise, where attention to detail and high levels of engagement have become crucial in the battle for progress and innovation. Rich content will soon become an essential piece of what is considered collaboration.”
The power of video is really about the message being transmitted. You don’t need fancy equipment to make videos, using a smart phone like an iPhone or a tablet is an ideal way to shoot quick and easy videos.