Online Video




An excellent Forbes post on the power of video states, “research proves that the average attention span for video is much higher than that for documents.  So it doesn’t make sense to continue using outdated methods of disseminating information in the enterprise, where attention to detail and high levels of engagement have become crucial in the battle for progress and innovation.  Rich content will soon become an essential piece of what is considered collaboration.”

The power of video is really about the message being transmitted.  You don’t need fancy equipment to make videos, using a smart phone like an iPhone or a tablet is an ideal way to shoot quick and easy videos.

Video Overview from The Power of Online Video – The Stats 2013

  • Watching online videos is now a mainstream activity.  78% of people watch at least once a week and 55% watch everyday
  • Online video consumption increased by 38% between May 2011 and May 2012
  • Dr. James McQuivey of Forrester Research says a minute of video is worth 1.8 million words
  • 81% of senior marketing executives now use online video content in their marketing programs, up from 70% in 2011, as reported by MarketingProfs.
  • Cisco expects video to account for 57% of consumer internet traffic by 2015, nearly four times as much as regular web browsing and email.

Are you ready to use the power of video and leverage YouTube?